When you hear “business software” or report your mind might wander to binders full of charts and spreadsheets. Perhaps conference rooms filled with executives who are rummaging through slides. These images are missing an important aspect: the capability to generate value for businesses.
New technologies are working with each other to transform business reporting and software. Machine learning and cognitive tools can do most of the work, allowing humans to do more exciting, value-driven work.
The winners of the new period are those process optimization: reducing lead times and improving delivery speed who redefine what it means to be an organization that is based on product in its fullest sense, and use their products to acquire customers, retain them, and expand. To achieve this, they’ll have to incorporate PLG into the method they design, develop and distribute their products.
